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☆ Meta's retreat from news accelerated in 2023, leaving publishers scrambling for traffic
  + stars: | 2024-01-22 | by ( Jonathan Vanian | In | ) www.cnbc.com   time to read: +14 min
At Mother Jones, a 48-year-old nonprofit magazine specializing in politics and investigations, the implications were dramatic. "The firehose of Facebook traffic was never going to pay for our journalism, for the majority of our journalism," Bauerlein said. Last decade, many publishers saw their "social traffic decline pretty dramatically," with Facebook deprioritizing text-based articles in favor of video content, Cholke said. "If we all end up finding news in the metaverse, then you'll be finding Mother Jones in the metaverse," she said. What Mother Jones won't do, she said, is "bet everything on one platform, because that never works out."
Persons: Mark Zuckerberg, Sen, John Kennedy, Bill Clark, Reuters Mother Jones, Monika Bauerlein, Mother Jones, Meta, Donald Trump, Bauerlein, Jill Nicholson, Nicholson, Zuckerberg, David Carr, Carr, We've, Meta hasn't, It's, Similarweb, Sam Cholke, John S, Adams, Jonah Peretti, " Peretti, Jessica Probus, BuzzFeed's, BuzzFeed, Probus, Cholke, that's, Chartbeat's Nicholson, Mathew Ingram, Facebook, Ingram, Pew, Elisa Shearer, influencers, Jones Organizations: Facebook, Reuters, Mother, CNBC, Google, Meta, Daily, Comcast, Vice Media, Institute for Nonprofit News, Texas Tribune, Montana Free Press, The Texas Tribune, Institute for Nonprofit, Longtime, Columbia Journalism, Pew Research Center, Pew Locations: Washington, France, Germany, Australia, Helena, American
☆ Meta said it's been using your public Instagram photos and Facebook posts to train its AI
  + stars: | 2023-10-03 | by ( Matthew Loh | ) www.businessinsider.com   time to read: +3 min
Meta said on Thursday that it's been using public Facebook and Instagram photos to train its AI. AdvertisementAdvertisementMeta has been using public Facebook and Instagram posts to train its new artificial intelligence assistant, a spokesperson said. Meta has some measures to exclude private details from public datasets used by the AI, Clegg told Reuters. Meta opened its virtual assistant, Meta AI, to the public on Wednesday in a Beta release. Both of those models were trained using Instagram and Facebook posts, an unnamed Meta spokesperson told Reuters.
Persons: Meta, it's, —, Nick Clegg, Clegg, We've, hasn't, Snoop Dogg Organizations: Facebook, Service, Reuters, Meta
☆ Advertisers can't wait to spend serious money on Threads — as soon as Zuckerberg lets them
  + stars: | 2023-07-27 | by ( Alex Kantrowitz | Douglas Gorman | Big Technology | ) www.businessinsider.com   time to read: +5 min
For Yavuz and his counterparts, there's serious appeal in having another ad-supported app inside Meta's ad manager. Once Meta adds a check box to extend ads to Threads, ad buyers will check it. Facebook's ads, technology, and interfaces are much better than Twitter's," said Trevor Dudeck, CEO of ad agency Lemonade. "If it's just the same thing as Instagram, that's not going to be as enticing," said one executive at a major digital advertising agency. When Zuckerberg inevitably adds the Threads checkbox to Meta's ad platform, it'll be ominous for Twitter's flailing ad business.
Persons: Alex Kantrowitz, Kantrowitz, Meta hasn't, Mark Zuckerberg, Ahmet Yavuz, Yavuz, Carly London, Curly, it's, David Herrmann, Herrmann, They're, Carl Bivona, Trevor Dudeck, Josh Keller, Elon Musk's, that's, Zuckerberg, I've Organizations: Big Technology, Morning, Meta, ASY, Twitter, Instagram, Facebook, Google, it's Meta, Herrmann Digital, Union Square Media, Wall Street Locations: Meta
☆ What to post on Threads: 6 key takeaways for creators from private messages Instagram is sending influencer managers
  + stars: | 2023-07-18 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com   time to read: +5 min
Amid preparing to launch new features, Meta is offering tips to creators on what to post. Despite its early success, Threads needs more content, and therefore, creators, to keep up its momentum. Meta also includes its own "Meta" pun in the email, prompting creators to "Get ~Meta~ About Being On Threads," and post about the platform, per the email. Creators love Threads and Meta, according to Meta. "The content ideas like watch parties and live commentaries are a great way for me as a talent manager to build relationships with brands that are on the platform," the talent manager said.
Persons: Meta hasn't, Gabrielle Union, Gordon Ramsey, Matt Steffanina, Meta Organizations: Meta, Netflix, Backstreet Boys
☆ What Meta's Threads app means for Twitter, social media and Meta's own profits
  + stars: | 2023-07-13 | by ( Samantha Subin | ) www.cnbc.com   time to read: +6 min
Meta Platforms made headlines last week with the launch of Threads , a text-based social media app challenging Twitter and pitting two heavyweight technology leaders against one another. "It's a land grab right now, right now, it's PR," said Paul Meeks, portfolio manager at Independent Solutions Wealth Management. Evercore ISI's Mark Mahaney wrote in a recent note that Threads "poses very little downside" risk to Meta's business, offering "upside optionality" for revenues and profits. Headwinds to Twitter Morfe broadly, Threads may rattle the social media industry and, over the long haul, snatch up some competitor's cherished advertisers. To be sure, Elevation Partners co-founder Roger McNamee said Meta and Threads face a long, uphill climb.
Persons: Mark Zuckerberg, Meta, Meta hasn't, Adam Mosseri, it's, Paul Meeks, Meeks, Evercore, Mark Mahaney, Gene Munster, Mark Douglas, MNTN, CNBC's, Matthew Prince, Musk's, Alex Spiro, Roger McNamee Organizations: European Union, Twitter, PR, Independent Solutions Wealth Management, Meta, Facebook, Elon, Partners
☆ Elon Musk says it is 'inevitable' that Mark Zuckerberg would roll out Meta Verified after Twitter started making subscribers pay
  + stars: | 2023-02-20 | by ( Huileng Tan | ) www.businessinsider.com   time to read: +3 min
Elon Musk said it's "inevitable" Meta would go the way of Twitter in charging for verified statuses. Meta announced its paid subscription program for Facebook and Instagram on Sunday. The subscription starts at $11.99 a month if purchased via a web browser, per CEO Mark Zuckerberg. Meta's verified paid subscription program for Facebook and Instagram starts at $11.99 a month if purchased via a web browser, Zuckerberg said on Sunday. Matt Navarra, a social media consultant, told Insider's Joyti Mann on Sunday it's logical for Meta to roll out its verification program.
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